Imire was founded in the 1950s by Norman Travers, initially as a cattle, maize and tobacco farm. He longed for the presence of game and in the late 1970s branched out into game farming. He pioneered the integration of cattle ranching, farming and long term sustainable wildlife management. Imire is internationally renowned for its black rhino breeding and release programme. In the 1980's, during a period of Zimbabwe’s worst poaching, rhino numbers crashed from 10,000 to less than 1,000 in just a few years.

The Department of National Parks & Wildlife moved the remaining wild rhino into the custodianship of private conservancies, called Intensive Protection Zones. Norman believed that Imire could successfully care for rhino, but was derided as a dreamer - how could rhino from the dry heat of the Zambezi Valley survive the bitter Wedza winters? However, he convinced sceptics by showing them proof of the rhinos depicted in the 700 year old bushman paintings on the conservancy. Imire’s adopted rhino and their offspring have since thrived.

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